Every ghosted invoice started the same way: with a free consultation.
The highest-level operators in every industry figured this out decades ago. Lawyers charge $500-$1,500 for case evaluations. Doctors charge for initial consultations. Architects charge for feasibility studies. Investment advisors charge for portfolio analysis. They do not do this because they are greedy. They do this because the diagnostic is where the intellectual value […]
Every ghosted invoice started the same way: with a free consultation. Read More »