Understanding the Core Concept of the Digital Asset Method
What Is the Digital Asset Wealth Blueprint?
This comprehensive strategy goes beyond simple “make money online” tactics. At its foundation, this approach involves two main phases: first, establishing online income streams through differentiated products and offers; second, using those profits to acquire digital assets that provide recurring passive income.
What makes this approach different from other online business models is its end goal. While most internet marketing systems focus on immediate income, this method treats that income as merely the first step toward building a portfolio of digital assets worth at least $10,000. These assets then become your financial foundation, generating income whether you’re actively working or not.
The approach has two key components: creating income streams using methods that will put you at the front of your niche, and then using that profit to buy digital assets that will increase your wealth over time.
Why Digital Assets Are Key to Financial Independence
Traditional financial wisdom tells us to save money and perhaps invest in stocks or retirement accounts. But there’s a crucial truth that often goes unmentioned: “If you can’t afford to buy assets, you’re staying poor.”
Digital assets offer several advantages over traditional investments:
- Lower barrier to entry: Many digital assets can be acquired for a few thousand dollars rather than the hundreds of thousands needed for real estate.
- Higher returns: Digital assets can provide returns of 30-100% annually, far outpacing traditional investments.
- Location independence: Unlike physical businesses or rental properties, digital assets can be managed from anywhere with an internet connection.
- Scalability: Once you understand how to identify and manage profitable digital assets, you can repeat the process with minimal additional effort.
Consider this example: an e-commerce store generating $1,240 monthly for a purchase price of around $35,000. This represents an annual return of approximately 42%—far higher than most traditional investments could offer.
Mastering Your Mindset for Online Success
Defining Your Personal Success Metrics
Before diving into implementation, it’s important to define what success means to you personally. Without clear metrics, you’ll constantly be chasing someone else’s definition of achievement.
“Until you KNOW what online success is for you, you’re NOT going to reach it.” This isn’t just motivational talk—it’s fundamental to your strategy.
Take time to answer these questions:
- What specific income amount would make you feel successful?
- How many hours per week do you want to work?
- What lifestyle elements are non-negotiable for you?
- What would financial freedom specifically look like in your life?
For example, you might determine you need around $100,000 annually while working no more than 20 hours weekly. This clarity becomes your north star, guiding all business decisions. With clear targets, you can exceed your income goal while working fewer hours than your original target.
Without this definition, you risk constantly shifting your goalposts or, worse, adopting someone else’s metrics. “If YOU don’t define those numbers for yourself, someone else will.”
Identifying and Changing Limiting Belief Patterns
Perhaps the most profound insight in this blueprint is that success hinges more on belief patterns than tactics. “It’s NOT what you’ve been doing that is wrong, it’s what you’ve been thinking.”
Consider these income breakthroughs, each corresponding to a shift in beliefs:
- Breaking $1,000/month: Requires believing your older products remain valuable rather than constantly creating new ones.
- Breaking $3,000/month: Means overcoming beliefs that you aren’t qualified to coach or worthy of charging higher prices.
- Breaking $10,000/month: Involves challenging the belief that you can’t successfully create and sell recurring subscription products.
The lesson is clear: “I can give you all the strategy in the world but you won’t implement it if you don’t believe it applies to you or you think you can’t do it.”
This mind shift applies to every aspect of building your business and acquiring digital assets. If you believe only established marketers can charge premium prices, you’ll unconsciously sabotage your high-ticket offers. If you think website flipping is “too technical,” you’ll avoid potentially lucrative opportunities.
The solution? Start with small wins that challenge these limiting beliefs, then build on each success. “Your first wins—your first advantages—will be SMALL. So don’t get obsessed with the SIZE of the win.”
The Psychology of Stretch Goals for Higher Achievement
“Stretch goals” are a powerful psychological tool for achieving more than you think possible. Rather than focusing solely on making money online, using asset acquisition as a stretch goal—an ambitious objective that pushes you beyond your comfort zone—can be highly effective.
The psychology works like this: If your goal is to save $50,000 for a property investment, and that seems challenging, setting a stretch goal of $150,000 makes the original $50,000 feel more attainable. Your brain adjusts its perception of what’s possible, and you take more aggressive action.
Interestingly, non-financial stretch goals can be particularly effective. Rather than just aiming for revenue numbers, you might focus on earning enough to buy specific assets—two ounces of gold, paying off your mortgage, or purchasing a particular car. This psychological shift makes implementation easier because your mind focuses on the tangible outcome rather than the selling process itself.
Creating Differentiated Products That Sell
Standing Out in a Crowded Marketplace
One of the fundamental principles of the digital asset method is differentiation. Think of it this way: “Internet marketers, affiliates, product sellers are all fishing in the same pond. You’re more likely to catch fish if you’re fishing with sweetcorn when everyone else is fishing with worms.”
This differentiation begins with visual distinction. Your sales pages should be designed to stand out, even if they might look “ugly, weird, amateurish or crap” to some. The key is that they serve a crucial purpose: immediately distinguishing your offers from competitors.
The takeaway is clear: “If you use the same process of marketing as everyone else makes, you’re only going to get the same results—and since 95% of those people are BROKE that’s probably where you’re going to end up too.”
Practical ways to differentiate visually include:
- Using unusual color combinations or layouts
- Creating custom graphics rather than using standard templates
- Selecting fonts and design elements from outside your industry
- Breaking established design conventions in your market
Crafting Unique Product Angles
Beyond visual differentiation, this method emphasizes the importance of unique angles for your products. Even if the core information isn’t new (and most isn’t), how you frame and present it makes all the difference.
“Present a new idea, get a new sale.” This means examining existing products in your market and deliberately taking a different approach.
For example, if dozens of products cover affiliate marketing through ClickBank, creating yet another similar guide is unlikely to succeed. Instead, you might focus on an unusual aspect of ClickBank marketing or introduce techniques from a completely different niche.
A real-world example is a bestselling product about solo ads that differentiated itself by focusing on “how to profit from solo ads when other marketers can’t.” This unique angle made the product stand out in a crowded market.
Case Studies of Successful Product Differentiation
To illustrate the power of differentiation, consider several successful examples:
- Noah Kagan’s “Million Dollar Weekend”: While teaching standard business principles, Kagan’s framing—building wealth in a single weekend—created a compelling hook that drove sales.
- Daymond John’s “The Power of Broke”: By positioning the lack of startup capital as an advantage rather than a limitation, John created a bestseller from familiar startup advice.
- Rapid Crush’s $9.8 Million Promotion: When promoting an Amazon FBA product as affiliates, Jason Fladlien’s company didn’t just share the same materials as other affiliates. They built their own complementary training program, effectively doubling the value customers received for the same price.
These examples demonstrate that differentiation isn’t just about being different—it’s about providing a fresh perspective or additional value that makes your offer the obvious choice.
The High-Ticket Strategy for Faster Wealth Building
Why Low-Ticket Products Are a Path to Burnout
One of the most important points concerns pricing strategy. You should avoid starting with low-ticket products, regardless of your experience level or market reputation.
“Don’t Start With Low Ticket Products!” This challenges the common belief that newcomers must begin with low-priced offers. “Internet Marketing is not like working on the trading desk of a large bank. You don’t have to be the ‘junior’ for years before you’re allowed to trade with the big boys.”
The mathematics are simple: selling $9 products requires exponentially more customers than selling $997 products to reach the same income. “Low-ticket is where marketers go to die, worn down by selling and promoting $9 offers, $17 offers and $27 offers.”
Several common objections to high-ticket pricing include:
- “I’m new, so I should charge less” (false—customers don’t know or care how long you’ve been in business)
- “I don’t have a track record” (irrelevant if your offer is compelling)
- “Other marketers will get angry” (they’re not your target market)
- “I don’t have anything worth high ticket” (this is a belief pattern to overcome)
The reality is that “There’s Nothing Ethical or ‘Nice’ About Selling Low-Ticket Items”—it simply takes longer to reach your financial goals.
Structuring High-Value Offers That Convert
Creating high-ticket offers that actually sell requires careful attention to perceived value. Your customers must feel they’re receiving far more than they’re paying for, even at premium prices.
Here are several approaches to structuring these high-value offers:
- The Week’s Free Email Coaching: Including personal coaching with product purchases dramatically increases perceived value.
- Exclusive Publications: Offering materials unavailable anywhere else creates a sense of scarcity and exclusivity.
- The Year of Updates Strategy: Converting a one-time purchase into an ongoing relationship by providing monthly updates for a year.
For affiliate marketers, try creating products that are “IMPOSSIBLE TO BUY” except as bonuses when purchasing through your affiliate link. This strategy helped Rapid Crush generate $9.8 million in affiliate commissions by offering proprietary software that customers could only get by purchasing through their link.
The key to successful high-ticket offers is ensuring the perceived value significantly exceeds the price. “When you create a product, an offer in your business that is really good, you’re proud of it. You KNOW it’s good.”
Becoming an Expert in Your Niche
The Weekend Expert Method
A common obstacle to creating products is the belief that you must be a lifelong expert in your field. This myth can be demolished with the “weekend expert” approach.
Consider becoming an expert in free traffic generation within a single weekend by ordering books, researching websites, and studying a course—all for less than $70. By Monday morning, you could know “pretty much every free traffic method there was to know.”
This concentrated learning enables you to create valuable products that genuinely help your audience. The process is straightforward:
- Choose a specific topic you want to create a product about
- Gather resources (books, courses, websites) on that topic
- Dedicate concentrated time to study (a weekend is often sufficient)
- Organize what you’ve learned, focusing on practical applications
- Create your product based on this knowledge
“Anyone can be an expert (and by ‘expert’ I mean they know more than the average person and average customer) in a weekend. If you can read (or even listen or watch) you can become an expert. No permission needed.”
Narrow Focus for Maximum Credibility
While becoming a weekend expert is attainable, the importance of narrow focus cannot be overstated: “Learn MORE about LESS.”
Rather than trying to master every aspect of free traffic generation, specialize in one specific method—such as free traffic from affiliates. Deliberately ignore social media traffic, SEO, YouTube, and other methods to become truly knowledgeable about your chosen specialty.
“The more you know about less, the more of an expert you really are.” This focused expertise allows you to answer any question about your specific area, establishing genuine credibility with your audience.
This approach works in any field. Instead of creating a general guide to affiliate marketing, focus on affiliate marketing for a specific platform or niche. Rather than developing a comprehensive fitness program, specialize in exercise routines for busy professionals over 40.
This narrowed focus not only makes your learning process more manageable but also helps your product stand out in the marketplace. “If anyone asks me about any aspect of using affiliate to get free traffic, from commission percentages to the tech behind it—I am an expert.”
Maximizing Value in Your Offers
Creating Irresistible Bonus Packages
A cornerstone of the digital asset method is providing exceptional value that makes your offer virtually impossible to refuse. One powerful strategy for this is creating irresistible bonus packages.
Two critical aspects of effective bonuses are:
- The perceived value should exceed the main product’s value
- The bonuses should be unavailable anywhere else
When constructing your bonus package, consider including:
- Complementary training that enhances the main product
- Tools, templates, or resources that accelerate implementation
- Personal support or coaching for a limited time
- Access to exclusive communities or events
- Case studies or examples showing real-world application
The key is making your entire package so compelling that potential customers feel they’d be losing money by NOT purchasing. Consider this example: “Buyers could either go directly to the vendor or another affiliate and pay $5000 for the Amazon product or they could buy the Amazon product through Rapid Crush’s affiliate link (also for $5000) AND get double the value in terms of courses, additional material, resources and coaching for the SAME price.”
The Year-of-Updates Strategy
One of the most successful value-maximization strategies is the “year of updates” approach. This involves selling a one-time publication, then upgrading it to include a full year of additional monthly content.
This strategy works by:
- Creating an initial product that fully justifies its price point
- Adding a year of monthly updates as either part of the offer or as an upsell
- Positioning this as an exceptional value proposition compared to competitors
- Highlighting the ongoing relationship and support
The genius of this approach is that it transforms a one-time transaction into an ongoing relationship, significantly increasing customer lifetime value while providing a compelling reason to purchase now rather than later.
This requires additional work but try structuring it around activities you enjoy and find easy. If you love writing, make the monthly updates written content. If you prefer speaking, make them audio or video updates.
Leveraging Affiliate Marketing for Passive Income
Selecting High-Ticket Affiliate Programs
While creating your own products has advantages, affiliate marketing can be a powerful path to building wealth. “At time of writing I’ve made an extra $30K+ in less than three months from affiliate marketing.”
The digital asset approach to affiliate marketing focuses on high-ticket programs that offer substantial commissions. Consider ThriveCart, which pays $348 per sale of their $690 Pro license. This allows affiliates to earn significant income from fewer sales.
When selecting affiliate programs, look for:
- Products with high price points and corresponding commissions
- Established products with proven conversion rates
- Products related to your audience’s interests and needs
- Programs that allow creative promotion methods
- Products you personally use and can authentically recommend
Emphasize the importance of the “proximity issue”—positioning yourself in the “flow of money” between the customer and the sale. High-ticket affiliate products put you closer to substantial financial transactions, increasing your income per customer.
“The Closer You Are to the Sale, the More and Faster Money You’ll Make.” With high-ticket affiliate programs, you can “hand over the lead and the vendor does then rest then pays me at least 50% (usually more) of a service or product that is priced at at least $500 dollars, or better, thousands.”
Creating Exclusive Bonus Packages for Affiliate Promotions
The key to successful affiliate marketing is differentiation through added value. Since you can’t change the product or its price, your competitive advantage comes from what you add to the transaction.
Consider several approaches:
- Creating complementary training programs (like ThriveCart implementation assistance)
- Developing comprehensive support resources (like a full FAQ/support site)
- Offering exclusive software or tools that enhance the main product
- Providing personal coaching or implementation help
The most powerful strategy is creating “IMPOSSIBLE TO BUY” bonuses—valuable resources that customers can only access by purchasing through your affiliate link. This creates a compelling reason to choose your link over competitors’.
“You have to wonder how many customers bought the product just to get access to the software. No wonder they made $9.8 million in commissions.”
The underlying principle remains consistent: “Do MORE than other people do.” This extra effort differentiates your affiliate promotions and justifies higher conversion rates.
Building Systems for Consistent Production
Creating Templates for Scale
Consistent production is essential for building momentum in your business, and creating templates can streamline this process. “The more you actively think about things, the more you put mental blockages in front of you.”
Consider this approach to sales pages, using a template with standardized elements:
- Consistent fonts and text sizes
- Similar layout structures
- Standardized payment buttons and disclaimers
- Easily swappable background images
“By changing the background image, the sales page image and pasting in copy I’ve written, I can change these into totally different looking sales pages in a few clicks.” This systematization prevents the paralysis that comes from staring at blank pages.
Beyond sales pages, apply this template approach to:
- Email broadcasts
- Customer service responses
- Order forms and checkout pages
- Product structures
“It stops me having to think (i.e. worry and overthink) about the routine things I do every time I put out an offer.” This mental bandwidth can then be directed toward creative aspects that truly differentiate your offers.
Automating Your Business Processes
Building on the template concept, automation is essential throughout your business. Consider these automation opportunities:
- Email sequences: Automate follow-ups, product launches, and customer onboarding
- Product delivery: Set up systems for instant digital delivery
- Affiliate management: Automate commission payments and promotional material distribution
- Customer support: Create systems for handling common questions and issues
- Content delivery: Automate the delivery of your “year of updates” content
The goal is creating “set-and-forget arrangements where you create a design or drawing, painting or sketch once then profit on an ongoing basis.” This principle applies equally to information products, affiliate promotions, and digital assets.
By systematizing and automating routine aspects of your business, you free up mental and time resources for high-value activities like product creation, offer development, and strategic asset acquisition.
Investing in Digital Assets for Long-Term Wealth
E-commerce Stores as Income Generators
E-commerce stores can be powerful digital assets for generating passive income. Consider stores generating $1,240 and $1,631 monthly with purchase prices around $35,000.
“So depending on which one you bought, you’d have made your investment cost back in just under (or just over) two years, then everything else would be pure profit. Ongoing profit too.”
What makes these stores particularly attractive is their minimal time commitment once established. Some examples “can be run in an hour a day.”
When evaluating e-commerce stores as potential investments, consider:
- Monthly profit and annual return on investment
- Age of the store (prefer established stores 2-3+ years old)
- Time required for management
- Growth potential and market trends
- Sellability if you decide to exit
The advantage of purchasing existing stores rather than building from scratch is immediate cash flow. “I could have purchased a digital asset that would bring me an ongoing, simple to run, time-friendly monthly income stream.”
Information Products as Evergreen Assets
Information products form a cornerstone of many digital asset portfolios. “I create evergreen info products and sell them on an ongoing basis. These are my favourite assets because you create them once then profit from them many times over.”
The beauty of information products as assets is their scalability and longevity. Once created, they can continue generating income for years with minimal updates. Having multiple products can generate substantial monthly income ($10,000+) through diversification.
Consider several types of information product assets:
- Standalone products: Complete courses or guides sold individually
- JV arrangements: Products developed in partnership with others, providing ongoing percentage-based income
- Licensed products: Content licensed to manufacturers or other creators
- Recurring membership content: Subscription-based information products
For those not inclined to create their own products, consider having them created: “If I couldn’t or didn’t want to create them myself I’d certainly have them created for me because they’re a goldmine.”
Domain Names, Royalties, and Alternative Digital Investments
Beyond e-commerce and information products, explore several alternative digital investments:
Domain Names: Buy domains for around $10 and sell them for three and four-figure sums. “I’ve sold $10 domains for three and four figure sums,” including examples like youtheguru.com ($600), dmbot.com ($500), and bzing.com ($1500).
Royalties: Music royalties can provide ongoing passive income. Christmas songs generate six-figure annual royalties decades after creation. Platforms now exist allowing investors to purchase shares of songs rather than entire rights.
Startups and Software: Visit acquire.com, where you can purchase established software businesses or startups. Consider an AI-powered mobile tool available for $5.2K that generates $400 monthly profit—offering potential return of investment in 13 months.
Precious Metals: While not digital, gold and silver serve as alternative stores of value. “I don’t buy much but a little bit feels right just in case the currency collapses.”
The common thread among these investments is their ability to generate passive income or appreciate in value with minimal ongoing effort. These assets “bring an ongoing, recurring, passive income.”
Implementing the Digital Asset Method Step by Step
Your 90-Day Plan to First Digital Asset
Here’s a clear implementation roadmap:
Days 1-7: Mindset and Goal Setting
- Define your personal success metrics (income goals, work hours, lifestyle)
- Identify limiting belief patterns holding you back
- Set specific digital asset targets (e.g., “I want to own a $35K e-commerce store generating $1,500 monthly”)
- Research potential digital assets that match your interests and skills
Days 8-30: Product Creation or Affiliate Selection
- Choose between creating your own product or promoting high-ticket affiliate offers
- For products: Become a weekend expert in your chosen niche
- For affiliate marketing: Select high-commission programs with proven conversion
- Develop your unique angle and differentiation strategy
- Create your visual branding and sales page template
Days 31-60: Offer Development and Launch
- Craft your high-value offer with irresistible bonuses
- Set up systems for delivery and customer support
- Create templates for ongoing marketing
- Launch your offer to your audience or network
- Adjust based on initial feedback
Days 61-90: Scaling and Asset Acquisition
- Optimize your offer based on customer response
- Scale through additional traffic sources or affiliate recruitment
- Begin researching specific digital assets that match your criteria
- Prepare for your first asset purchase as profits accumulate
This timeline can be compressed or extended based on your experience level and available time, but the sequence remains important: mindset first, then differentiated offers, followed by optimization and asset acquisition.
Scaling to $10,000 in Digital Asset Investments
The ultimate goal is accumulating $10,000 in digital assets. Here’s a progressive approach to reaching this milestone:
- Start with small wins: Focus on making your first sales and proving your concept
- Build on successes: Use each small win as a foundation for the next step
- Reinvest strategically: Direct profits toward digital asset acquisition
- Diversify across asset types: Spread investments across different digital asset categories
- Leverage passive income: Use income from initial assets to acquire additional ones
The power of this approach is compound growth. “Buy six of these (not just websites but other income producing assets) and the income from them would be over $100,000 per year.”
While the investment cost might seem high ($210,000 in this example), the progressive approach makes it achievable: “What if you could buy one of these a year, or even two, from the proceeds of your internet marketing business?”
This creates a virtuous cycle where each asset generates income to purchase additional assets, accelerating your path to financial independence.
Your Path to Financial Independence Through Digital Assets
This digital asset blueprint offers a refreshingly practical approach to building sustainable wealth in an uncertain economic environment. Unlike get-rich-quick schemes, it acknowledges the work required while providing a clear roadmap to financial independence through digital assets.
The genius of the approach lies in its dual focus: first creating income through differentiated online offers, then converting that income into passive-revenue-generating digital assets. This strategy builds both immediate cash flow and long-term wealth, providing security few other systems can match.
What makes this approach particularly powerful is its emphasis on mindset alongside tactics. By addressing limiting beliefs about pricing, expertise, and capabilities, this method removes the psychological barriers that often prevent implementation—arguably the biggest obstacle to online success.
Whether you choose to create information products, promote high-ticket affiliate offers, or pursue a combination approach, the principles remain consistent: differentiate your offers, maximize value, focus on high-ticket opportunities, and systematically convert profits into digital assets.
The current economic climate makes this strategy not merely desirable but increasingly essential. “This is not going to stop anytime soon. It’s going to get much, much worse. So it’s time to secure yourself and your family!”
By implementing this blueprint, you’re not just building an online business—you’re creating a sustainable foundation for long-term financial security and independence. The digital assets you acquire become your personal economic insurance policy, generating income regardless of market conditions or your active work hours.
The path is clear; the only question remaining is whether you’ll take the first step toward your $10,000 in digital assets.
FAQs About Implementing the Digital Asset Method
1. How much money do I need to start implementing this method?
You don’t need significant startup capital to begin. The initial phase focuses on creating income streams through differentiated products or affiliate marketing, which can be started with minimal investment—primarily your time and perhaps basic tools like website hosting and an email service provider. The investment in digital assets comes only after you’ve generated profit from these income streams. Start where you are, focus on creating value, and reinvest your earnings strategically.
2. How long does it typically take to acquire your first digital asset using this method?
The timeline varies significantly based on your implementation speed, niche selection, and pricing strategy. Following the advice on high-ticket offers, some practitioners have acquired their first digital asset within 3-6 months. However, a more realistic expectation might be 6-12 months from starting implementation to purchasing your first income-producing digital asset. Remember that smaller assets (like domain names) can be acquired sooner, while larger assets (like established e-commerce stores) may take longer to fund.
3. Do I need technical skills to create and sell information products?
No, extensive technical skills aren’t required. While basic computer literacy is helpful, most of the technical aspects can be handled through user-friendly platforms or outsourced if necessary. Content creation—becoming a weekend expert and packaging that knowledge—is far more important than technical prowess. Focus on creating valuable content and differentiated offers; the technical aspects can be learned incrementally or delegated as your business grows.
4. How do I know which digital assets are worth investing in?
Consider several criteria for evaluating digital assets: monthly profit and return on investment, age and stability (preferring established assets 2+ years old), management time requirements, growth potential, and sellability. Calculate how quickly you’ll recoup your investment (ideally within 2-3 years) while considering your personal interests and skills. Start with smaller investments to gain experience before committing to larger acquisitions. Remember that the best digital assets for you align with your expertise, interests, and long-term financial goals.
5. Can this method work in any niche or market?
Yes, the core principles—differentiated offers, high-ticket pricing, value maximization, and asset acquisition—apply across virtually any niche or market. However, certain markets may offer better opportunities for high-ticket sales or digital asset acquisition. The best approach is selecting a niche where you can quickly develop expertise, where customers have purchasing power, and where digital assets are available for acquisition. Remember that profitability, not passion alone, should guide your niche selection if financial independence is your primary goal.