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The highest-level operators in every industry figured this out decades ago. Lawyers charge $500-$1,500 for case evaluations.   Doctors charge for initial consultations. Architects charge for feasibility studies. Investment advisors charge for portfolio analysis.   They do not do this because they are greedy. They do this because the diagnostic is where the intellectual value […]

I was sitting by a hotel pool. The sun is hot on my skin. My kids are splashing nearby. A stranger in expensive sunglasses, sipping something dark and slow, asked what I do. I told him I work with business owners — helping them attract serious, premium clients using my obsessive client selection digital marketing

Clients who “need to think about it” are never coming back. And thank God for that. While every other business owner is desperately chasing these time-wasters with follow-up emails and “just checking in” calls, I’m celebrating when they disappear. Here’s why you should too. People who think about urgent problems don’t have urgent problems When