How to Hack Google business profile to Crush Your Local Competition

Kwabena Okyire

blog, Local Marketing, Local SEO

How to Hack Google business profile to Crush Your Local Competition

Tired of losing customers to bigger-name competitors showing up above you on Google searches?

What if we told you there’s a way to legally “hack” Google’s algorithm to blast your business to the top of local search results almost overnight?

We’ll show you how one small family biz used these sneaky Google Business Profile tricks to crush the big guns and become the #1 choice in their city.

Grabbing 23X more web traffic and leaving their competition in the dust.

This step-by-step guide reveals insider optimization tips only the leading local SEO pros know. But be warned: this stuff is extremely powerful.

Wielding these underhanded tactics incorrectly can get you penalized or banned by Google.

So whether you’re just starting out or looking to breathe new life into an existing GBP listing…

Strap yourself in for a crash course on how to dominate local search with strategic Google Business Profile hacks the wise guys don’t want you to know.

Let’s face facts: if your local business isn’t ranking prominently on Google, you’re missing out on tons of potential customers. Nearly 90% of people use Google to find local businesses, and over half of those searches lead to local business visits within 24 hours.

So how can you make sure you’re capturing that highly qualified search traffic?

**By optimizing the heck out of your Google Business Profile.**

In this comprehensive guide, you’ll discover little-known tips and hacks to transform your basic GBP listing into a local search traffic machine.

Let the hacking begin!

 

Here’s a quick taste of what we’ll cover:

**Number 1:** Setting up and verifying your new Google Business Profile from scratch 

**Number 2:** 7 essential optimization tips to improve rankings 

**Number 3:** Getting reputable and plentiful online reviews 

**Number 4:** Advanced video marketing tactics on GBP

**Number 5:** Dominating local pack and map listings  

**Number 6:** Monitoring your GBP analytics to understand customer behavior

Let’s dive in and start harnessing the power of Google to drive local customers to your doorstep…

 

Number 1: How to Create a Google Business Profile from Scratch

 

Before we get into juicy optimization details, let’s start with the basics. Here’s a step-by-step guide to setting up your new Google Business Profile (GBP), formerly Google My Business:

First, go to business.google.com and click “Manage now” to get started. You’ll select your business category, add key business details, and verify your account.

Here are some tips for breezing through setup:

– **Add complete and accurate information** across all sections: address, phone, website, hours, and location details. This establishes greater GBP authority.

– **Pick the most relevant categories.** Be very granular here: “mobile pet groomers” rather than just “pet groomers,” for example.

– **Use optimized photos and videos to showcase your business (more on that later).

– **Get verified** to unlock additional features. This requires Google to send and confirm a verification code.

Once your listing is verified and complete, you’ll start appearing in local search results as customers search for relevant offerings in your area.

 

Number 2: 7 Must-Have Local SEO Optimizations for Your Google Business Profile

Now let’s talk about how to fine-tune your Google Business Profile to maximize visibility and click-throughs from searchers.

Implement these essential local SEO best practices to vault up the local pack:

– **Optimize business name, address and phone number (NAP)** for consistency across directories like Yelp, Facebook and everywhere else your NAP appears online. Mismatches can negatively impact local rankings.

– **Expand your service area.** Claim the full territory you serve – city radius, county, metro region – so you appear for more relevant searches.

– **Create posts frequently**, just like social media. Share news, offers, events, service changes and more. This signals activity.

– **Add high-quality photos and video** showcasing your business, inventory, services and team. Media-rich profiles perform better.

– **Monitor and respond to reviews.** Actively invite them via email and GBP prompts. Flag/report suspicious ones for reviewal by Google.

– **Link your website** to encourage customers to visit and allow Googlebot to crawl your site content.

  • **Run regular reports** on valuable metrics like search impressions, calls, direction requests and website clicks. Learn and optimize!

 

Number 3: The Proven Process to Get More Customer Reviews Fast

 

Speaking of reviews – your Google rating can make or break whether local searchers choose you.

Positive ratings inspire trust while negative ones breed doubt that pushes customers to competitors.

Here’s an accelerated way to build up your 5-star reputation:

**Step 1:** Email customers soon after every transaction asking them to rate your business on Google.

**Step 2:** On that review link, pre-populate key fields like location and business name so it’s one quick click to leave a rating.

**Step 3:** Monitor and respond professionally to negative reviews. Offer solutions, not excuses. This reassures future customers.

**Step 4:** For particularly glowing reviews, ask satisfied customers if you can quote their feedback. Featuring raving fans provides tremendous social proof.

Ideally aim for at least 30+ Google reviews in your first couple years of operating. This earns the “Very Good” rating badge that makes your listing even more visible in local search.

Number 4: Advanced Video Marketing Strategies to Stand Out from the Competition

 

YouTube is the second biggest search engine behind Google. So video content should absolutely be part of your local search strategy.

Luckily, Google Business Profile makes video integration easy. Just upload videos under the media tab – here are some innovative ways to leverage video for results:

– Share videos that showcase your unique value prop and competitive differentiators in your market. These can attract ideal new customers.

– Create video responses to FAQs from potential customers or objections you often hear. Clear up doubts before they become dealbreakers.

– Highlight customer testimonials and transformations for persuasive social proof that convinces locally.

– Feature “behind the scenes” videos – show people, processes and places customers don’t usually see. Generates intrigue!

Video uploads support media files up to 15 minutes in length initially. As you publish more shorter videos and receive engagement over time, the 15 minute limit expands so you can share longer-form videos too.

 

Number 5: Rank Higher in Local Pack Search Results

 

Appearing in the prime upper spots of Google’s 3-pack local search results (aka “Local Finder” or “Local Pack”) steers massive impressions and clicks your way.

But what exactly makes you rank highly here? It comes down to 3 factors according to Google:

**Relevance -** How closely your business, location and GBP content matches searcher intent

**Prominence** – Signals like reviews, responsiveness, verified location, website authority and local citations

**Distance** – Searcher proximity to your actual business location

So aside from optimizing proximity by serving a wider territory with multiple offices, focus on driving relevance and prominence.

Relevance seems simple enough…but surprisingly many businesses get it wrong by trying to rank for searches that are too broad or don’t precisely reflect their offerings.

Ensure your categories, keywords, business description and profile posts tightly match high intent search queries. Prominence covers all those critical ranking signals like reviews, local links and consistent NAPs we discussed earlier.

Master both together and you’ll appear prominently across the local pack results, where visibility and traffic are highest.

 

Number 6: Monitoring Your GBP Performance Using Built-In Analytics

 

How can you actually tell if all your GBP optimization efforts are paying dividends?

Simple. Leverage the robust analytics built directly into Google Business Profile.

Under the “Insights” section, you’ll find valuable reporting on:

**Direct visits** to your website generated from your GBP

**Calls** made to your business phone number

**Direction requests – for turn-by-turn guidance to your location

**Impressions** tallying how often you appeared in Google local search

**Customer actions** like visiting your website or calling you

Analyze these metrics weekly or monthly to diagnose successes and shortcomings.

Are phone calls up but website visits lagging? Double down on posts and media highlighting online offerings.

Are direction requests low? Encourage customer location in reviews and update driving tips in business description.

These analytics empower you to track GBP traffic, fine-tune efforts and ultimately accomplish your most important marketing objectives around leads and local customers.

 

Crush Your Competition by Harnessing the Power of Google Business Profile

There you have it—everything you need to know to fully optimize your Google Business Profile for maximum visibility, trust and conversions in 2023 as a local business.

We covered crucial yet often overlooked fundamentals like accurate setup, prominence signals and customer reviews.

Plus more advanced tactics around geo-conquesting  service areas, impactful video content and monitoring analytics.

Implement even a handful of these GBP best practices this year and you’ll leave competitors in the dust to emerge as the go-to provider when customers search Google for offerings in your niche.

Now that you’re equipped with insider local SEO wisdom, it’s time to take action. Audit your existing GBP, identify quick wins to boost rankings, then systematically work through longer-term optimizations over the coming months.

With a well-rounded strategy empowered by these tips, you’ll rapidly grow online presence and direct bookings from Google searches.

Here’s to unlocking your local dominance ! May the search traffic be ever in your favor.

 

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About the author

Kwabena Okyire

After 13 years in digital marketing, I left my job in 2019 to work online full-time. Today I run my own agency, help local companies with digital marketing, freelance on sites like Upwork and Fiverr, and share proven marketing and personal branding strategies from my entrepreneurship journey through this blog.