Kwabena Okyire


Getting Leads and Sales with Digital Marketing in Ghana

The goal of every business is to get more leads and sales and increase their bottom-line revenue. Let’s share some effective ways to acquire leads and sales with digital marketing in Ghana.

The internet has many opportunities if you know what you are doing. The good news is that you don’t have to know everything. We can help you to create and execute a profitable strategy.

Any of the methods and channels below can be used to generate sales and leads from your business leveraging digital marketing strategies to get traffic with the goal to convert your visitors to leads and buyers.

Search Engine Optimization (SEO)

The ability of a business to optimize their website for search engines can make a huge impact on its visibility and earnings. In competitive terms, if you may get thousands of visitors even from one keyword, then, you complete the job by turning these visitors into leads.

When we talk about search engines, the focus is on Google because it’s the website with the most traffic in the world. Google, for example, is the #1 search engine and it provides over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Source


Google has a lot of ranking factors, but we can put these factors into two main categories, on-page ranking factors, and off-page ranking factors.

On-page SEO is the optimization of your page (website). You want the right keywords to the right places, fast loading times, great user experience, a clean code, visuals, and other technical things. Off-page SEO is how much you get mentioned in other places on the internet. For example, do you get likes and shares on social media? Do other websites link to your pages?

Off-page SEO is more complicated and equally important. You need backlinks from authority websites and a strong presence on social media. If your content is too good to be ignored, you can get high rankings even without off-page SEO, but usually, this is not the case.

Of course, most entrepreneurs do not know about all these technical terms. For this reason, your business needs an SEO agency in Ghana. A good SEO company in Ghana should optimize your website and content to get visitors from Ghana. It can be achieved with a combination of on-page SEO, off-page SEO, and using the right keywords.

Keyword research is important because you want to get visitors who search for specific terms. If you get visitors from Google that cannot buy your products, it would be a waste of time and money.

Once you have the traffic, the next step is to turn the visitors into leads and buyers. It can be achieved by allowing them to sign up for more information and giving them offers. Paragon Digital is by far the best SEO agency in Ghana, and can help you with any SEO project that is focused on increasing traffic to your website, generating sales leads and calls for your business.

Social Media Marketing

You are not a part of the online world if you are not on social media yet. There are many platforms that you can create an account or a profile for your business. All the influencers in every industry keep building their audience in one or more platforms.

When the goal is to get more leads and sales for your business, you need to find your audience and engage them. Most social media agencies in Ghana do not follow the right strategy, so the results are poor or average.

You must optimize your business website for each platform and deliver quality content. It must target your target audience. A generic approach that you find in authoritative websites may not work for your potential clients in Ghana.

You also need a landing page to get leads. Each platform has a different audience, so they may expect to see something different. When people check posts on Facebook, they are not in a buying mood. You must give them what they want to see and then presell a product or a service.

A good social media strategy has direct and indirect benefits. Many companies are on social media just for branding. If you build a big following, it works as a validation of your authority and expertise in your niche. This is what we call branding, and you will read more about it below.

Another benefit is that a good social media strategy can improve your SEO performance. If your post and pages get engagement on social media (likes, shares, and comments), you can expect better rankings.

There are short-term and long-term social media strategies. If you don’t get the results you want, we can definitely help with your campaigns. It’s a waste of opportunity and money not to get the maximum from social media these days.

PPC (Pay-Per-Click) Advertising

PPC advertising is an effective way to get leads and sales right now. SEO and social media marketing are two great strategies, but they are long term strategies. However, if you have a budget, and you want to put some ads on big advertising networks like Facebook Ads, Google Ads, or YouTube ads, you can get results fast.

PPC advertising is when you pay for each click. You can put your ads on the top of the search results on Google for any keyword you want. Also, you can put your Facebook posts in front of the eyes of your customers.

There are techniques that can give the best results. For example, if you leverage Google Ads for a PPC campaign, you need to send the traffic to a page with relevant content to the keyword you target. From that page, you can promote any offers or products.

An online advertising agency in Ghana should know how it can find your customers on Facebook and Google before creating an advertising campaign. Then, the visitors must find the information they want and then show them the right message that will convert them into subscribers or buyers.

An important factor in getting good results with advertising is the ability to test different audiences, landing pages, keywords, and platforms. There are no guarantees that every campaign will be a successful one, but our job is to find and scale profitable ads.

Lastly, re-targeting is a great way to get the maximum from your website. When you get visitors from search engines or social media, most of them will take a look, read a few information, and go back to check for other alternatives.

With a re-targeting campaign, we can keep in touch with these visitors and show them your offers again. This process increases trust and has amazing results.

We are confident that we can deliver better results than most online advertising companies in Ghana.

Performance Marketing

This is another type of online advertising but a little different than PPC advertising. Instead of paying for clicks, some advertising programs give you the option to pay for leads, sales, sign-ups, etc. You pay money based on the results.

The goal of the advertiser with performance marketing is to reduce the risk of losing a budget. It is not a risk-free type of advertising, but you can have better control over your campaigns.

When you put ads on PPC advertising networks, it’s possible to pay for traffic that does not convert. They show your ads to their network, and they do not really care about your results. Many beginner marketers lose thousands of dollars before creating a profitable campaign. In performance marketing, you pay for the actions that you want.

A performance marketing agency in Ghana can help you to find advertising opportunities and optimize your website for potential leads.


Building a brand that everyone in your niche or industry recognizes is the goal of most big companies all over the world. When you have a brand, people recognize your name, your logo, and your products.

Even if you have a new business in any industry, you need to consider if people can remember you. A good branding strategy has many parts, but you can focus on quality and marketing.

While all the methods to get traffic that are mentioned above can help to build your brand, you need a long-term strategy. For example, a strong presence on social media, good results on search engines, and successful advertising will help people to know the name of your business.

A strong brand name will help you to get leads and sales indirectly. They say that a person must see or hear your message at least seven times before taking any action or buy from you. Each time they see or hear your message, they feel more comfortable with you and your products.

If someone hears of you from a friend, sees your logo, and visits your site regularly, it’s possible to buy most of your offers. For example, NIKE or Coca Cola do not have to introduce themselves and present their products. People already know them, talk about them, and they know what to expect.

While these companies pay millions of dollars for commercials and other types of advertising, building a brand on the internet is very different and cheaper. You don’t have to pay millions, but make sure that you have a strong presence.

Creating and publishing great content for your audience is an effective way to get visitors to your website regularly. You can start a blog, publish content on social media, and you can also consider guest posting on other authority websites.

There are not many branding companies in Ghana that can create a good long-term strategy. You need a strategy that can make people remember your brand, and we can help you with that.

Content Marketing

People love to consume content on the internet. They visit multiple websites every day just to read more information about the topics they like. However, they do not just want content. We must provide them quality content. They have the option to choose any website they want for free, and they will find the best websites, social media profiles, and YouTube channels.

The marketers who have an effective content marketing strategy, they produce quality content and distribute it on different channels on the internet. With quality content and a good strategy, you can explode your organic traffic from search engines and social media. More exposure is a natural reward when you create great content.

There are no secrets when it comes to content marketing. All the strategies are applied from influencers right now. It’s about consistency and relevancy to your niche. If you get started with content marketing and keep doing it, you can expect more backlinks, followers, and subscribers in the long-term. All these factors can help any business to make sales.


All these strategies can work for most online businesses. Every business has different needs and must develop a unique strategy.

The good news is that you don’t have to be everywhere unless you have to. You need only one effective way to make sales to reach most of your goals and get better results. However, you need to optimize your website and your traffic strategy to get the best possible results from anything you choose.

By failing to put your message and products in front of your potential buyers, you lose both money and time. There are a lot of opportunities on the internet today. It’s too bad to waste them.

For this reason, you need a top digital advertising company in Ghana. We know how to generate traffic for your business using all the methods that are described above and convert them into subscribers using the right words and the right funnels.

Creating any type of content means communicating with other people. Without good communication, visitors will not stay on your site and will not buy your products. We can solve these problems for you, and we have done it before with many companies from different industries.

Lastly, we can automate this process for you and make it as easy as possible. When you find something that works, it’s a good idea to repeat it. So, we will test strategies and funnels to get the best possible results.



About the author

Kwabena Okyire

After 13 years in digital marketing, I left my job in 2019 to work online full-time. Today I run my own agency, help local companies with digital marketing, freelance on sites like Upwork and Fiverr, and share proven marketing and personal branding strategies from my entrepreneurship journey through this blog.