Author name: Kwabena Okyire

How I Hacked Google’s Local Search Algorithm To Attract New Customers

I’ve always been fascinated by algorithms and figuring out how complex systems work behind the scenes. So when I stumbled upon some unusual patterns in my Google business profile metrics last year, my inner detective kicked into high gear. What began as a late-night browsing session out of pure curiosity snowballed into the discovery of […]

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How to Promote your Instagram page in Ghana

Did you know that Ghana has a growing population of 1.5 million active Instagram users? With such a significant number of people actively engaging on the platform, utilizing effective Instagram promotion strategies can greatly enhance your online presence in Ghana. In this article, we will explore the key tips and techniques for promoting your Instagram

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How to Use Facebook Ads to Get Customers in Ghana

Have you ever felt overwhelmed by the challenge of finding new customers for your business in Ghana? Trust me, I’ve been there. As a small business owner myself, I understand the struggles of navigating the ever-changing landscape of digital marketing and trying to reach your target audience effectively. But let me tell you something: there

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How to Craft a Marketing Strategy in Ghana (With Free Template)

Expanding a business in Ghana’s complex marketplace is no easy feat. With so much competition and noise, it can feel impossible to effectively reach customers and see real growth. I’ve seen countless entrepreneurs struggle to create a marketing strategy that moves the needle for their company. But after over a decade of developing data-backed plans

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Marketing Mistakes

7 BIG Marketing Mistakes Entrepreneurs make that prevent them from Making Sales Daily

Are you tired of putting time and effort into marketing, only to see disappointing sales? It’s a frustrating experience, and, sadly, a common one for many entrepreneurs. The good news is, there are often a few key marketing mistakes that hold businesses back. Want to turn things around and finally start seeing those daily sales

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marketing-strategy-of-courier-services-in-Ghana

Ghana Courier Services: Effective Marketing Strategies

With over 14 million internet users in Ghana, the potential for the digital market is colossal, especially within the courier sector, where innovation equals growth. Believe it or not, roughly 40% of the local businesses have yet to capitalize on using digital channels for marketing their services. This is not just a missed opportunity—it represents

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Courier-marketing-ideas

12 BEST Courier Service Marketing Strategies

In the highly competitive realm of logistics, it’s a little-known fact that a staggering 96% of consumers consider customer service a pivotal factor in their choice of loyalty to a brand. For courier services, this means that the battle for customers extends well beyond punctual deliveries and enters the domain of ingenious marketing. In an

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Selecting a Marketing Agency for Courier Services in Ghana

Within the bustling lanes of India’s e-commerce landscape, a remarkable 96% of shoppers express a thirst for swift dispatch, and over 80% lean toward the allure of same-day shipping. These statistics serve as an eye-opener for courier services, discerning the pivotal role that expeditious and dependable delivery plays in customer satisfaction and brand loyalty. Emerging

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Social Media Marketing Company in Ghana

Navigating the ever-shifting tides of social media marketing in Ghana can feel a bit like sailing in uncharted waters, right? We understand—it’s a journey full of algorithms and trends that can turn on a dime. But there’s a silver lining: research has shown that 35% of Ghanaians are active on social media, which presents an exciting opportunity for

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